E-commerce

eCommerce

Netactive’s key values are accountability, customer focus and credibility; we incorporate these values in everything we do, that’s why Netactive specialises on open source systems, meaning that you get a widely supported product without any lock in.

With 12 years experence in developing, implementing and managing ecommerce systems, the choice of ecommerce systems is crucial for such an important aspect of modern business. eCommerce has now, more than ever, become an integral part of the purchasing decision whether in a business to business or business to consumer environment.

That's why our choice for ecommerce (including catalogues) is Magento, the worlds leading Open Source ecommerce platform.

Magento Open Source eCommerce

The Magento catalogue/e-commerce system is a fully fledged ecommerce system which includes a huge range of features as standard. Magento started in 2001 and is now the world’s fastest growing ecommerce platform with a year-on-year growth of 250%. 

Magento’s Open Source Community Edition was launched in 2008 and the community now has more than 300,000 members.

The system is also highly configurable and has a wide range of modules to cater for almost every requirement. For example the system can be enhanced to integrate social media such as Facebook and Twitter.

In addition, the community of developers provides almost very conceivable enhancment by means of thousands and thousand of extentions or plug in modules that are either free or can be purchased online (at minimal cost).

Features and functionality

Full Catalogue Browsing

Features such as Layered Navigation, Product Comparison and Reviews & Ratings allow customers to find the product right for them.

• Recently viewed products
• Product comparisons
• Recently compared products
• Filter by Product Tags
• Product Reviews
• Product listing in grid or list format
• Breadcrumbs
• Layered / Faceted Navigation for filtering of products in Categories
• Layered / Faceted Navigation for filtering of products in Search Results
• Configurable search with auto-suggested terms
• Popular Search Terms Cloud
• Cross-sells, Up-sells and Related Items

Product Browsing

A flexible merchandising engine allows for product catalogues to be set up to support your business and the up-sell, cross-sell and related items increase average order values.

• Multiple Images per product
• Product Image Zoom in capability
• Related Products
• Stock Availability
• Product Option Selection
• Grouped Products View
• Add to Wishlist
• Send to a Friend with Email
• Product Reviews
• Multi-Tier Pricing Upsell
• Alternative image views

Marketing Promotions and Tools

Flexible pricing rules enable the efficient creation of a variety of promotions to increase conversion rates. Coupled with powerful tools such as Up-Sells, Cross-Sells, and more to increase average order value, systems marketing tools provide the functionality and ease-of-use to increase your online sales.

• Free Shipping Option
• Search Engine Friendly URL's/URL Rewrites
• Recently Viewed Products
• Recently Compared Items
• New Items Promotional Tool
• Up-sells in Shopping Cart
• Cross-sells on product pages
• Send to a Friend for all visitors, or registered users only
• Send Wishlist to a Friend by Email
• Auto-generated Site Map
• Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. For example: Percentage Discount | Fixed Amount Discount | Free Shipping | Buy x, get y free. | Buy x, get y with percentage or fixed amount discount | Buy x, get free shipping on order | Buy x, get percentage discount | Buy x, get fixed amount discount.
• Catalogue Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
• Multi-Tier Pricing for quantity discounts
• Bundled Products
• Customer Group-specific pricing and group-specific tier pricing
• Google Site Map
• Polls
• RSS Feeds for New Products, New Specials and New Tags
• Send Wishlist to a Friend by RSS

Checkout

Guest Checkout, an intuitive and efficient one-page checkout process. Allow customers to ship items to multiple addresses, input gift messages and more, all in a secure checkout process.

• One-Page Checkout
• Checkout without account/Guest Checkout
• Shopping Cart with tax and shipping estimates
• Option to create account at beginning of checkout
• Shipping to multiple addresses in one order
• Accept gift messages per order and per item
• SSL security support for orders on both front-end and back-end
• Saved Shopping Carts with configurable expiration time

Shipping

Flexible offerings allow system to be tailored to the way you ship. Real-time shipping rates can be integrated.

• Flat rate shipping per order
• Flat rate shipping per item
• Free Shipping
• Table rates for weight and destination
• Table rates for product sub-totals and destination
• Table rates for number of items and destination
• Multiple shipments per order
• Shipping to multiple addresses in one order

Payments

Payment gateway set up providing the option to accept credit card payments, with an option to accept orders on account as well.

Third party (we recommend DPS Payment Express or PayPal) account will need to be set up by you (as well as a merchant bank account with your bank), these costs are not included.

• Accept Checks/Money Orders
• Accept Purchase Orders
• Other Payment Gateway integration

Order Management

View orders, create invoice/receipt and shipment records for Sales Orders and issue Credit Memos (refunds) for customers.

Customers can re-order previous orders from their account, while administrator users are able to view full order histories and create orders in the backend.

• View, edit, create and fulfil orders from admin panel.
• Print invoices and packing slips
• Includes ability to create new customer
• Ability to select existing customer and view shopping cart, wishlist, last ordered items, and compared products list, as well as select addresses, give discounts and assign custom prices
• Call Centre (phone) order creation  - Includes ability to create new customer, or select existing customer and view shopping cart, wishlist, last ordered items, and compared products list, as well as select addresses, give discounts and assign custom prices.

Search Engine Optimization

Who is going to buy if no-one knows where to shop? Making your website SEO-friendly helps your customers find their way to your site. Studies show that the most effective method of getting your website found is via search engines, so luckily this system includes Search Engine Friendly (SEF) URL structure and SEO tools.

• 100% Search Engine Friendly
• Google Site Map
• URL Rewrites give full control of URL's
• Meta-information for products and categories
• Auto-generated Site Map for display on site
• Auto-Generated Popular Search Terms Page

Full Analytics and Reporting

System's included reporting suite provides visibility into the store performance to enable actionable changes to react to your customer’s needs, and out of the box integrations with Google Analytics and Website Optimizer allow for further insight into store performance and the ability to run A/B and Multi-Variate tests.

• Integrated with Google Analytics
• Admin Dashboard for Report Overview
• Sales Report
• Tax Report
• Abandoned Shopping Cart Report
• Best Viewed Products Report
• Best Purchased Products Report
• Low Stock Report
• Search Terms Report
• Product Reviews Report
• Coupon Usage Report
• Total Sales Invoiced
• Total Sales Refunded
• Best Customers Report by Total and Number of Orders
• RSS feed for New Orders
• RSS feed for New Reviews
• RSS feed for New Tags
• Tags Report

Site Management

System’s usable interface allows for efficient management of your online channel. Manage multiple stores from one administration panel, including the ability to manage localized/international versions of your sites.

• Single Administration Role and User
• Flexible tax rate management
• Standard web pages: Text editing in content areas, image editing in content areas, link & anchor insertion, image updates, navigation breadcrumb, Google maps
• Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
• Multi-Lingual
• Support for multiple currencies
• Support for localization
• Administration Permission System Roles and Users
• Optional integration between system and any third-party application
• Google Website Optimizer Integration for A/B and Multivariate Testing

Other options

Many modules are available that can be integrated into the system. The following are the most commonly requested ones:

Social media integration

• Facebook integration – “I like” on each product.
• Share This Product – create links to Twitter, Facebook, MySpace, on the product detail page
• Twitter & Facebook Feeds – integrate Twitter and Facebook feeds to site displaying a set number of Tweets/updates.

Social media promotions

• Attract - visitors of your online shop will be offered a discount on products you select in exchange for sharing their purchase over a social network.
• Offer - Interested visitors will be asked to choose a social network through which to share their purchase with their friends
• Reward - After two quick steps they will be redirected to the shopping cart with the product added to the cart and with the discount applied.
• Get promoted- Upon completing the checkout process, a post will be published to their social stream.

Galleries

• Added as an additional page into the menu, the gallery holds up to 20 photos with character limited captions for each one. The photos and captions are content manageable. The gallery displays as a “lightbox” with a ‘next’ and ‘previous’ button showing. The background (website) is dimmed.
• Multiple albums of 20 photos each, each album can be named and will appear as a sub menu. Each album will also have a “hero” shot.

Promotional slideshow banners

• Often you need your website to show personality and the addition of a slideshow within the banner area can achieve this where you might ordinarily be limited to words. Select and manage up to multiple photos that will automatically revolve.